Responsibilities:
– Develop and execute a comprehensive global, science based, brand strategy
– Define brand positioning, value proposition and messaging that resonate with target audiences across markets
– Monitor industry and consumer trends, competitor’s product lines and activities, consumption trends, and develop in-depth market expertise
– Recommend market studies to understand the behavior of different B2B and B2C targets to identify market opportunities and trends
– Analyze internal sales performance and market data to identify business priorities
– Ensure the monitoring of activities and marketing plans across multiple markets, acting as a global point of contact to identify best practices and align with the overall strategy
– Collaborate with regional and local marketing teams to understand market specificities, needs and ensure alignment and effective implementation of global strategies
– Manage the alignment and the good execution of the Brand Process to maintain consistency across markets
– Monitor brand performance metrics
– Manage the product portfolio lifecycle
– Provide strategic recommendations for continuous improvement based on data driven insights
– Develop and implement the annual marketing plan to drive brand awareness and achieve revenue objectives and increase market share for the range of injectable products
– Propose communication strategies and develop assets to promote products to B2B and B2C targets
– Drive, create and develop promotional materials supporting marketing campaigns. Oversee the roll out of marketing campaigns and measure the ROI
– Manage, adapt, and update corporate communication materials (e.g., catalogs, brochures, print materials, and images)
– Establish relationship with Key Opinion Leaders and involve them in core marketing projects
– Plan and drive ad boards with KOLs to validate marketing concept, clinical approach and injection techniques
– Work closely with medical education department to ensure alignment between marketing and medical education strategies
– Work closely with various departments (medical affairs, clinical, regulatory, sales, purchasing) and communication agencies
– Define and monitor the budget related to assigned projects
Qualifications:
– Minimum 5 years of experience in brand management, preferably within the medical devices or pharmaceutical sector
– University degree in Marketing, Business Administration, or a related field
– Excellent command of English, both spoken and written
– French is a plus but not mandatory
– Strong organizational skills and prioritization abilities
– Collaborative mindset and agility to work in a fast-paced environment
– Strong interpersonal skills, adaptability and resilience
– Results-oriented with a ‘can-do’ attitude
– Interest in the Beauty sector and scientific medical brands, with a good understanding of premium brands in a professional market
– Available to travel internationally (10-20% of time)
Benefits:
– Work in a fast-paced and innovative environment
– Opportunity to collaborate with international teams and key opinion leaders
– Engage in strategic and impactful projects
– Exposure to premium scientific medical brands
– Possibility for international travel (10-20%)